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Direct Mail ROI Calculator

Direct mail roi calculator mailing lists direct marketing

Input Data
Number of pieces being mailed:
Total mailing costs: $
Anticipated response rate (responders/total mail quantity): %
Anticipated conversion rate (responders/purchases): %
Average profit per sale: $
Results
Number of responders:
Number of purchasers:
Total profit:
Cost per responder:
Cost per sale:
Cost per mail piece:
Marketing ROI:
Break Even Analysis
Break even response rate (holding conversion fixed):
Break even conversion rate (holding response fixed):

 

 

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